Two thoughts:

  1. This is another sign of the twilight of our culture.
  2. Is that book title missing a linking verb?

Of course, those thoughts are a little unfair, as I have never played Farmville (though I have run a few fantastic Sim Cities in my day). I am intrigued by it all though. And why do people play Farmville?

Again: if Farmville is laborious to play and aesthetically boring, why are so many people playing it? The answer is disarmingly simple: people are playing Farmville because people are playing Farmville.